RETAIL PACKAGING
This box was designed to sell one of USCutter’s heat presses in a retail space at a well known chain of craft and hobby supply stores. The heat press itself was re-imagined in purple and re-branded as the “Iris” (tagline: “Let Your Creativity Blossom”). In terms of the box design, I wanted to 1) incorporate USCutter’s brand identity, 2) give inspiration for the variety of projects one could create with the heat press and 3) tell a simple story of how easy the heat press is to use (3 steps: set, press, and peel!).
